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PORTFOLIO 09

Digital Products & Software

Web-based tools and interactive systems where visual thinking becomes working infrastructure.

DESIGN PRINCIPLE

Software should feel understandable before it feels impressive.

These systems begin with visual clarity: what the user needs, what the system should remember, and what should disappear until it is useful.

Saint John Studio visual software environment
HISTORICAL REFERENCE · VERIZON / ST. LUKE’S HOSPITAL

One system. Many contributors.

For a Verizon-commissioned internal website for St. Luke’s Hospital in New York City, I established the banner format, typography, and visual direction, then directed a 20-person creative team. Individual artists developed the banners within that shared framework.

My role: Creative direction, shared design system, and team leadership.
Banner artwork: Created by individual artists on my team.

Six examples from a much larger series, recalled as hundreds of banners. Presented at a modest size as historical documentation of the team’s work.

LET’S GIVE IT DIRECTION

Have something in mind?

Start with what you know. We’ll shape the next step together.

Tell me about your project →